Dollywood Announces New Resort Property, Half-Billion Dollar Investment Strategy
The Dollywood Company has announced a 10-year, $500 million plan to invest in its growing suite of properties in Pigeon Forge, Tennessee. First on the docket is Dollywood’s HeartSong Lodge & Resort which is set to open in 2023.
The 302-room lodge will be located adjacent to the popular DreamMore Resort and Spa. The new resort will offer lodging options for multi-generational families and couples, including spacious family suites and bunk rooms. The five-story resort will feature themed suites and loft rooms tucked into the dormers. There will be indoor and outdoor pools, and an outdoor cove with family gathering spaces, communal firepit and screened-in porch. With 26,000 sq. ft. of flexible indoor and outdoor meeting space, the property can accommodate gatherings for several hundred guests.
Dollywood’s Dreamer-in-Chief Dolly Parton said, “I’m so proud of this place that we’ve been able to build here in the Smokies. I always dreamed of accomplishing two things with Dollywood. I wanted to give jobs to the folks who live here and I wanted to give visitors another reason to come and experience the beauty of the Smoky Mountains. We celebrated our 35th season last year, so I think it is fair to say we’ve been able to do that. I’m so happy with what we are doing to make sure our guests have a great season this year, and being able to announce the new HeartSong Lodge & Resort is just one more way we’re going to be able to help families reconnect, explore and discover together. I truly believe the natural beauty of the Smokies and the warmth of this special place will inspire every guest to nurture the ‘heartsong’ within them.”
“From the time we announced Dollywood’s DreamMore Resort in 2015, we have seen the entire region emerge as one of the nation’s leading family vacation destinations,” said Eugene Naughton, President of The Dollywood Company. “We’ve been able to help Dolly achieve the dreams she had more than 35 years ago, and with this announcement today, we’re going to be able to put wings on even more of her dreams.”
With more than three million visitors annually at Dollywood theme park and Dollywood’s Splash Country water park, the Pigeon Forge parks comprise Tennessee’s most-visited ticketed attraction.
Since 2010, The Dollywood Company has invested more than $220 million into its properties as part of its ongoing investment plan. Expansions undertaken since 2010 include Dollywood’s DreamMore Resort and Spa, roller coasters Lightning Rod and FireChaser Express, as well as TailSpin Racer at Dollywood’s Splash Country. In 2019, the park opened the $37 million Wildwood Grove.