• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu

Dollywood Announces New Resort Property, Half-Billion Dollar Investment Strategy

June 4, 2021/in Uncategorized /by Sarah Skates

Dollywood’s HeartSong Lodge & Resort offers guests a one-of-a-kind getaway with themed suites, epic indoor and outdoor pools, an outdoor cove with family gathering spaces and more. The resort is located adjacent to Dollywood theme park and Dollywood’s Splash Country water park.

The Dollywood Company has announced a 10-year, $500 million plan to invest in its growing suite of properties in Pigeon Forge, Tennessee. First on the docket is Dollywood’s HeartSong Lodge & Resort which is set to open in 2023.

The 302-room lodge will be located adjacent to the popular DreamMore Resort and Spa. The new resort will offer lodging options for multi-generational families and couples, including spacious family suites and bunk rooms. The five-story resort will feature themed suites and loft rooms tucked into the dormers. There will be indoor and outdoor pools, and an outdoor cove with family gathering spaces, communal firepit and screened-in porch. With 26,000 sq. ft. of flexible indoor and outdoor meeting space, the property can accommodate gatherings for several hundred guests.

Dollywood’s Dreamer-in-Chief Dolly Parton said, “I’m so proud of this place that we’ve been able to build here in the Smokies. I always dreamed of accomplishing two things with Dollywood. I wanted to give jobs to the folks who live here and I wanted to give visitors another reason to come and experience the beauty of the Smoky Mountains. We celebrated our 35th season last year, so I think it is fair to say we’ve been able to do that. I’m so happy with what we are doing to make sure our guests have a great season this year, and being able to announce the new HeartSong Lodge & Resort is just one more way we’re going to be able to help families reconnect, explore and discover together. I truly believe the natural beauty of the Smokies and the warmth of this special place will inspire every guest to nurture the ‘heartsong’ within them.”

Pictured: Dolly Parton and Eugene Naughton, President of the Dollywood Company, announce Dollywood’s Heartsong Lodge & Resort taken at the Celebrity Theater at Dollywood in Pigeon Forge, Tennessee. . Photo: Curtis Hilbun / Dollywood

“From the time we announced Dollywood’s DreamMore Resort in 2015, we have seen the entire region emerge as one of the nation’s leading family vacation destinations,” said Eugene Naughton, President of The Dollywood Company. “We’ve been able to help Dolly achieve the dreams she had more than 35 years ago, and with this announcement today, we’re going to be able to put wings on even more of her dreams.”

With more than three million visitors annually at Dollywood theme park and Dollywood’s Splash Country water park, the Pigeon Forge parks comprise Tennessee’s most-visited ticketed attraction.

Since 2010, The Dollywood Company has invested more than $220 million into its properties as part of its ongoing investment plan. Expansions undertaken since 2010 include Dollywood’s DreamMore Resort and Spa, roller coasters Lightning Rod and FireChaser Express, as well as TailSpin Racer at Dollywood’s Splash Country. In 2019, the park opened the $37 million Wildwood Grove.

Dollywood’s HeartSong Lodge & Resort welcomes the outdoors inside with high ceilings, exposed beams and natural layered textures. These lovely touches are inspired by the beauty of the Smokies.

  • Author
  • Recent Posts
Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
Latest posts by Sarah Skates (see all)
  • Parker McCollum Sells Out Ascend Amphitheater, Celebrates Double Platinum Single - May 23, 2022
  • CMA Presents Triple Play Awards, Honors Bob DiPiero - May 13, 2022
  • Breakout Artist, Nashville Native Jelly Roll To Headline Bridgestone Arena - May 13, 2022
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2021/06/HeartSong-Lodge-Resort-Front-FT.jpg 382 517 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2021-06-04 10:41:132021-06-04 10:50:40Dollywood Announces New Resort Property, Half-Billion Dollar Investment Strategy

RECENT NEWS

  • One Country Taps Chase Locke As CEO February 20, 2023
  • Joy Oladokun Announces New Album, ‘Proof of Life,’ Due Out This Spring February 20, 2023
  • Billy Gilman Joins Bluegrass World With Pinecastle Records Deal February 20, 2023
  • Morgan Wallen Hits No. 1 On MusicRow Top Songwriter Chart February 20, 2023
  • Kristian Bush Gears Up For Final Installment Of ’52’ Album Series In March February 20, 2023
  • Jelly Roll Announces 44-City Headlining ‘Backroad Baptism Tour’ February 20, 2023
  • Ashley McBryde Invites Audiences To ‘Lindeville’ At The Ryman For Two Nights February 20, 2023
  • Tripp Howell Signs Joint Pub Deal With Jimmie Allen, Endurance Music Group February 20, 2023
  • Chris Tomlin’s ‘Good Friday Nashville’ Celebration To Return April 7 February 20, 2023
  • Songwriter & Producer Kyle Jacobs Dies At 49 February 18, 2023
  • Opry To Celebrate Ronnie Milsap’s 80th Birthday With Special Tribute February 17, 2023
  • CTM Outlander & Young Guns Publishing Partner To Sign Michael Tyler February 17, 2023
  • Kelsea Ballerini To Make Debut On ‘Saturday Night Live’ February 17, 2023
  • Tractor Supply Co. Launches Emerging Artists Program With Lainey Wilson, Jimmie Allen, More February 17, 2023
  • Sara Evans To Celebrate 20th Anniversary Of ‘Restless’ With Special Ryman Show February 17, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top