Rising country newcomer Alana Springsteen has signed a management deal with Morris Higham in partnership with Scooter Braun’s SB Projects.
The 20-year-old Virginia Beach native has amassed more than 21 million on-demand streams in just over a year, and is set to release a duet with collaborator Roman Alexander on March 19. They penned “Trying Not To” along with the track’s producers Jerry Flowers and Jared Keim.
With a knack for storytelling, Springsteen has also been collaborating with Parker Welling, Gordie Sampson, Jon Randall and Casey Brown. She was named a Pandora 2021 Artist to Watch.
“Alana’s star quality, individualism, and devotion to her artistry make her a talent that stands out effortlessly,” said Morris Higham President Clint Higham. “She brings a fresh perspective with honest storytelling, powerful vocals, and an undeniable presence. We are honored and excited to have the opportunity to help Alana launch this new chapter.”
“I couldn’t imagine a better fit than Basak Kizilisik, Clint Higham, and the incredible people at Morris Higham and SB Projects for my management team,” said Springsteen. “I’m so thankful for their passion, their belief in me and my music, and so excited to walk into this year with such a powerhouse group of individuals behind me. Truly feels like the dream team!”