TikTok, UMG Expand Global Alliance
Universal Music Group (UMG) and TikTok have announced a global agreement that delivers equitable compensation for recording artists and songwriters, and significantly expands and enhances the companies’ existing relationship. The agreement covers recorded music from artists at UMG’s labels, and songwriters with Universal Music Publishing Group (UMPG).
The companies have additionally pledged to experiment with exciting new features. TikTok users will now be able to incorporate clips from UMG’s full catalog of music, spanning the company’s iconic labels, songwriters and global territories.
TikTok has been a driver in creating major hit songs and artists, boosting emerging talent and re-introducing legacy acts to a new audience.
“This alliance sets an industrywide example of social media companies acknowledging, respecting and compensating the music creators whose songs are instrumental to their platforms,” said Marc Cimino, Chief Operating Officer of UMPG. “We appreciate TikTok’s partnership and look forward to working together to provide support and opportunities to our songwriters.”
Monday’s (Feb. 8) announcement follows last week’s news that UMG withdrew its catalog from TikTok competitor Triller.
