ONErpm Upgrades Platform, Drives Success For YouTube Sensation Tiko
ONErpm has debuted a new distribution and marketing platform with numerous upgrades. The new streamlined user interface combines daily performance statistics and demographic consumption data with direct-to-fan marketing tools, allowing artists and labels to create and manage marketing campaigns using proper audience targets. The site also allows users to create advertising campaigns on social media and DSPs like Spotify and YouTube, with the support of ONErpm’s specialized advertising teams in each of its global territories.
ONErpm has grown significantly since it was founded 11 years ago by Emmanuel Zunz. Today the company offers three levels of service: DIY (for new artists), Taking Off (for emerging artists) and Next Level, where breaking artists receive full label support and funding.
In step with the new platform, ONErpm is investing in a global direct-to-fan marketing group that will assist its clients in navigating new opportunities on platforms like Tik Tok, Facebook and YouTube, all of which are generating significant new revenue.
For example, YouTube sensation Tiko has found major success through his partnership with ONErpm. Originally known around the world for his Fortnite gaming videos, his audience has increased more than 750 times since 2020 through new original music released across the ONErpm distribution platform and YouTube network, including his latest song, “Expectations.”
Tiko’s songs have amassed over 205 million streams on combined platforms serviced by ONErpm. He is represented by WME and partnered with mtheory.
YouTube recognized Tiko as the No. 5 Top Creator, No. 2 Breakout Creator in the U.S., and one of the Top 10 Breakout Creators on the planet. This is among a reported 40 million+ active gaming channels on YouTube.
Tiko, Photo Credit: Allyson Ly
