Average Joes Entertainment Launches Texas/Americana Label Imprint With Rich O'Toole

Average Joes Entertainment has launched a new Texas/Americana imprint, Buffalo Roam Records, with artist/writer Rich O’Toole as both the first artist signed to the label, as well as the leader for the new venture.

The imprint’s first album release is O’Toole’s New York City, which will release June 26. Texas native O’Toole has topped the Texas Music Chart three times, has had 23 Top 10 singles at Texas radio, and sold more than 100,000 albums. The signing marks a return to Average Joes for O’Toole, who released the album Kiss Of A Liar on the label in 2011.

“As we began to consider re-approaching the Texas music scene, Rich was a natural pick for a partner. Having worked with him in the past when he was an artist on Average Joes, we knew his drive and determination, as well as his Texas roots, would align well with the core spirit of Average Joes. We’re excited to have him back, and look forward to a bright future,” said Forrest Latta, Average Joes Entertainment A&R.

“I’m excited to bring a Texas/Americana sound with the new AJE imprint, Buffalo Roam Records. We will be delivering some of the best up-and-coming artists out of the southwest,” said O’Toole.

O’Toole can be reached at [email protected].

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected].

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