badflower Named Face Of John Varvatos’ Star USA Campaign

Rock band badflower has been named the face of menswear designer and record label owner John Varvatos‘ fall 2019 John Varvatos Star USA Campaign.

The band, which includes frontman Josh Katz, guitarist Joey Morrow, bassist Alex Espiritu, and drummer Anthony Sonetti, signed a deal with Big Machine/John Varvatos Records in 2017.

“badflower represent everything that’s missing in music and style today,” said John Varvatos. “They are rebels and amazing storytellers that carry themselves with ease and confidence. At the same time they are absolutely one of the best rock bands on the planet. I’m proud to have them representing the John Varvatos Star USA brand and chart topping artists on the Big Machine/John Varvatos label.”

The campaign was shot by photographer/director Mark Seliger, against a New York City backdrop. The fashions include layers and textures like faux fur, and all-black shearling, alongside vintage tees, plaids, and camouflage.

“We had such a blast working on this shoot with John and his crew,” badflower commented. “This was our first time getting involved with anything fashion related and John was with us the whole time making it super fun and low pressure. He’s such a visionary in both the music and fashion scene and we’re privileged to be able to work so closely with him.”

Previous musical collaborators for the John Varvatos brand include Machine Gun Kelly, Hozier, Gary Clark Jr., Jimmy Page and Nick Jonas.

badflower recently earned their second No. 1 with “Heroin,” which topped both Mediabase and Billboard‘s charts for Active Rock. The track followed their debut single, “Ghost,” which was their first No. 1 rock single and landed at No. 7 on Billboard‘s 2018 Year-End Mainstream Rock Songs chart. In addition to their own headlining dates, badflower recently toured with Nothing More as well as multi-Platinum rock band Shinedown and will hit the road this fall for their headlining OK, I’M SICK TOUR.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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