Gator Michaels Named President Of Reviver Records

Gator Michaels

The Reviver Entertainment Group has promoted Gator Michaels to the role of President of Reviver Records. Gator, who joined the Reviver team in 2015, will continue serving as Executive Vice President / General Manager of The Reviver Entertainment Group in addition to his new role.

Reviver CEO David Ross states: “Gator is the consummate professional, and a superb executive. His deep relationships and years of experience have enabled me to grow the Reviver brand while Gator has focused on bringing in artist and publishing deals, all the while, keeping his eye on the day to day operations of Reviver.”

“My time at Reviver has been the most rewarding of my career,” says Gator. “I’m honored that David has put his trust in me to ensure the company continues to thrive.”

After a decade-long radio career, Gator Michaels served as the GM for Young-Olsen & Associates and the Vice President of Promotion at Dreamcatcher Entertainment prior to joining Warner Bros. Nashville, where he earned the title of Senior Vice President. In 2010, Michaels went on to lead Davis Music Group as Executive Vice President/General Manager before founding his own promotions company, Instigator Entertainment, in 2011. He then became Vice President of Blaster Records in 2012.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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