Concord Music Taps Rachel Reynolds To Lead New Creative Content Production Department

Rachel Reynolds

Concord Music has hired Rachel Reynolds to lead its new Creative Content Production department as Senior Director.

Reynolds spent the past 12 years at Los Angeles public radio outlet KCRW where she produced their flagship music show Morning Becomes Eclectic, created the popular podcast the Guest DJ Project, assisted with booking KCRW’s Summer Nights series and served as the Music Publicity Director. Additionally, she helped program and produce content from the station’s annual SXSW showcases and arranged pop-ups at the Sundance Film Festival.

In her Senior Director role, Reynolds will lead a team to serve the wide variety of content needs within the label group (Concord Records, Fantasy Recordings, Fearless Records, Loma Vista Recordings and Rounder Records). She will oversee the creation and execution of video content, podcasts, live events, and support other creative visions across the company.

Reynolds states, “I have long admired Concord Music from afar as a home to exceptional talent, a mind-blowing catalogue and a dedicated staff. Also, it is a thrill and an honor to work for someone like Tom Whalley, whose passionate and soulful approach is more akin to an artist than most executives.”

Concord Music Chief Label Officer Tom Whalley comments, “Rachel is a strategic thinker and an extremely talented producer. She and I share a vision of developing our artists’ careers in new and exciting ways. I have no doubt that her unique perspective and passion for telling stories through music will help guide the newly created Content Department to success.”


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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine,, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. | @EricTParker

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