In 2015 Pandora acquired Next Big Sound, a service which tracks song popularity online and in social networks.
In a blog post last month, Sr. Product Manager, Next Big Sound – Pandora Dan Wissinger detailed how the service will open up Pandora data.
“Until recently, Pandora data was only visible to an artist and their manager and label. In an industry where stream counts are an important measure of an artist’s success, the inaccessibility of this data publicly has meant that Pandora’s important role in many artists’ career trajectories has gone unnoticed.” -Wissinger
The post announced Pandora data will now be publicly unveiled within Next Big Sound, including releases, reach, and engagement. These sections of the profile will show Pandora metrics like radio spins, interactive plays, thumbs up, and station adds for every artist on Pandora and each of their tracks. Next Big Sound users can follow, or even get email notifications and Weekly Report emails for artists.
In 2017, the streaming service launched Pandora Premium to compete with on-demand rivals. As of June, Pandora boasted 71.4 million active users, down again from 76 million the year prior. In September 2018, it was announced Pandora would be acquired by SiriusXM in a deal valued at approximately $3.5 billion.
Next Big Sound accounts are free at nextbigsound.com.
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