Music and entertainment agency WMA has launched its third operation in the United States with the opening of WMA Nashville. The company, which launched in 2013, also has offices in London, New York and Los Angeles.
To head the operation, Hannah Dudley joins the agency as Head of Marketing Strategy. Hannah has 10 years experience in both digital and traditional marketing roles across UK and US labels. Starting at EMI in London, Hannah led digital strategy for artists including The Beatles, David Bowie, Blur and Pink Floyd, before progressing to Head of Digital at Warner UK.
Dudley relocated to Nashville in 2015 and launched her own marketing consultancy, Dream Big Entertainment Group, helping to launch Johnny Marr’s US tour and live album Adrenalin Baby. She was offered a role at Sony Nashville as VP of Marketing Strategy and New Business, overseeing all marketing, brand partnerships and international strategy across the roster, helping to develop new artist signings and established superstars like Carrie Underwood. At Sony, Dudley oversaw album launches for Maren Morris, Kane Brown, Kenny Chesney and Miranda Lambert.
Hannah comments on the launch and new role, “I’m incredibly excited to join the WMA team and launch their Nashville presence. Having worked with WMA on several projects while I was at labels in the UK and here in Nashville, I’ve always loved what they do and found their offering truly sets them apart. Since first visiting Nashville in 2007 to calling it home for almost three years, it’s an absolute gift to be able to use my experience and skills to contribute to such a thriving and exciting scene and with WMA uniquely set to help position artists on a global stage, I’m thrilled to begin this next chapter with them and grateful for Seb’s on-going support.”
Seb Weller, Global CEO and Founder, comments, “I’m delighted to announce our further US expansion with the launch of WMA Nashville. A place that holds so much music history, heritage, and incredible talent. With the continued success of country music on streaming platforms we’re excited to get the chance to help support Nashville based talent and brands with their global digital ambitions. With the addition of Hannah we’re also extremely pleased to welcome another amazing and experienced executive to our 50 strong global WMA team.”
WMA now employs over 50 people across its offices in London, New York, LA and Nashville. The WMA client roster includes brands spanning various sectors such as Universal Music, Sony Music, Warner Music, Kobalt Music Group, Disney, Vevo, Bacardi and Adidas.
For more, visit wma.agency.
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