Industry Exec Launches ETC: Ellen Truley Consulting

Ellen Truley

Music industry veteran Ellen Truley has launched ETC: Ellen Truley Consulting, a full-service marketing firm specializing in branding, partnerships, digital strategy, publicity, event production, art direction and project management.

Truley recently served as Senior Vice President of Corporate Relations for SESAC, where she oversaw global marketing initiatives for the music rights organization. As her first client, Truley has tapped SESAC PRO to serve in an advisory role on upcoming events and projects.

“I couldn’t be more excited to be starting my new company, ETC,” says Truley. “I’m very grateful for my time at SESAC. It was wonderful to be a part of the team that elevated the organization to the leading international music rights company that it is today. To now be able to continue to work alongside the SESAC team, as well as collaborate with other progressive businesses, is truly the best of both worlds. The timing is perfect to launch ETC.”

“Ellen has been an important part of SESAC over the last 22 years. During this time, she has witnessed many changes on and around Music Row, while serving as a loyal ambassador to the company and elevating the brand of SESAC within the industry,” said John Josephson, chairman and CEO, SESAC Holdings, Inc. “I am very grateful to Ellen, her commitment, and to her countless contributions over the years and I look forward to continuing the strong working relationship in the future with her new company.”

Truley’s many industry achievements include being named as one of Billboard magazine’s Women in Music for three consecutive years (2011-2013), and most recently commemorated at Nashville Business Journal’s Women in Music City Awards in 2014, 2015 and 2016.

Truley serves on the boards of the T.J. Martell Foundation and the Library of Congress’ National Recording Preservation Board. She is also a member of NARAS, CMA and ACM.

Truley’s career also includes roles at Billboard magazine and ad agency Acuity Marketing Communications.

Ellen Truley can be reached at ellen@ellentruley.com.

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Sherod Robertson

Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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