Provident Music Group/Sony Music Entertainment Promotes Darren Elrod To EVP/COO

Darren Elrod

Provident Music Group/Sony Music Entertainment has announced the promotion of Darren Elrod to Executive Vice President/Chief Operating Officer. Elrod was formerly Sr. Vice President, Finance & Operations.

“Darren is a trusted advisor who provides an important voice in our strategic development and planning,” states Terry Hemmings, President & CEO, Provident Music Group/Sony Music Entertainment. “He is an integral part of our team, and I am pleased to announce this promotion.”

Elrod began his career in the music industry in 1999 as the Controller and Vice President of Finance at Provident Music Group (PMG), where he served until 2006. After leaving the company for a three-year stint as Controller and Treasurer of the National Federation of Independent Business, he returned to Provident in 2009 as Vice President of Finance and Operations. He was promoted to SVP/ Finance & Operations in September of 2011 and continued his responsibilities for financial reporting, adding responsibilities for business affairs, information technology, the Provident Distribution Center, and Provident Distribution sales and marketing. Later Elrod added operational oversight for merchandise and tour vending (Essential Artist Services).

Elrod serves as a key member of Provident’s executive team, impacting not only the success of the core record label, but also the functioning and profitability of all of Provident’s diverse segments, including Provident Films, Essential Worship, Essential Music Publishing, Provident Distribution, and Essential Artist Services.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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