Centric Entertainment has launched the publishing and recording group subsidiary, Align Music Group, led by former Sony/ATV Sr. Creative Director, A&R Abbey Adams.
The company is currently in the process of building out its artist/writer roster, with new signings to be announced in early 2018.
Adams, a 2016 MusicRow Rising Women on the Row honoree, says Align Music Group will have a strong focus on creating new, beneficial approaches to artist development and publishing.
“I want to create situations where I can do some extremely artist-friendly deals and I feel with being an independent company, we can do that,” Adams tells MusicRow.
Centric Entertainment is the latest venture from entrepreneur Larry Beckwith, who also co-founded Iconic Entertainment Group with Fletcher Foster.
“We’ve been fortunate to attract some of the best talent in the industry to lead within our companies,” Beckwith says. “Fletcher continues to do a phenomenal job at the helm of Iconic, and I’m confident that Abbey will do the same with Align.”
“At this level, we have to go into it with as low of a risk as we can, asking everyone involved, artists and producers, to take a risk on themselves as much as we are taking on them, and make it really affordable on the front end and give everybody more on the back end, to make it worth their time. We are trying to do deals that include publishing and masters—deals that allow us to do it in a low-risk way—but also to invest in different aspects of the artists. I want to look at it as an indie label, in as much as we have to do to get them—streaming, building social media following, getting them on the road to connect with fans, and really being intentional with their artist branding. It makes it a lot easier to present artists to the labels for those partnership opportunities or to upstream them to a major label when you can say, ‘This is the following they have created. It’s ready for you to take it to the next level.’”
Align Music Group currently operates from the WeWork co-working space located at One Nashville Place (150 4th Ave. N.).
Adams’ previous career roles include time at Sony/ATV and Blacktop Music Group. She is a graduate of Middle Tennessee State University.
For more information, contact [email protected].
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