Spotify Debuts RISE Program, Predicts Russell Dickerson To Break

Spotify has launched RISE, a program designed to identify and break the next wave of music superstars in the U.S, Canada and the U.K.

With 140+million users, Spotify will use a combination of multi-tiered marketing and editorial programming on its platform, including social promotion, mixed-media, playlists and one-of-a-kind experiential events in the coming months. Delta Air Lines will feature artists on aircraft seatbacks through their Delta Artist Spotlight program. Launching in the U.S, Canada and the U.K.

Country singer Russell Dickerson will be among the debut artists, in addition to pop-sensation Kim Petras; pop/rock artist Lauv; and hip hop artist Trippie Redd. The program will add four new artists every few months, supporting a total of 16 emerging artists per year.

“Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars” said Troy Carter, Spotify’s Global Head of Creator Services. “RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.”

Specifically, Dickerson’s smash single “Yours,” has earned over 33 million streams to date on Spotify, where he’s been on the Hot Country, Country Gold Playlists and more for over a year.