Pandora Announces ‘Fall Into Country’ Marketing Campaigns With Nashville Artists

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• October 12, 2017 •

Pandora has confirmed its Fall Into Country digital festival experience with many A-list Nashville stars in the coming months.

The first live event will take place Nov. 3 with Maggie Rose and Blake Shelton at OZ Arts Nashville, the day Shelton’s latest Warner Music Nashville album, Texoma Shore, releases. Tickets will become available today (Oct. 12) on the Shelton’s Pandora radio station. Shelton’s show will not be live-streamed, but some songs from the show are said to be repackaged into Shelton’s platforms at a later date.

Not every event in the Fall Into Country digital festival experience will be live. Additional country experiences will come in the form of a Pandora station takeover with Darius Rucker or new album exclusive content with Kelsea Ballerini. Mixtapes are also said to be in the works, as well as one additional, unannounced live event. Additional artists also taking part in various programs include Luke Bryan and Kenny Chesney.

The Pandora announcement offers easy access for fans to donate to the National Compassion Fund for families of the Las Vegas shooting. To donate, visit victimsofcrime.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker

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