Music Biz AudienceNet/LOOP Report Offers Insight Into Changing Music Consumption

The competition among platforms and services is impacting music consumption and changing the way people engage with their favorite artists and songs, according to new data from AudienceNet/LOOP provided to the Music Business Association (Music Biz). The new report, titled “Music Consumption: The Overall Landscape 2017,” will be released on Sept. 14, via Music Biz Consumer Insights, the interactive, member-exclusive research portal hosted on musicbiz.org. The findings are based on a June 2017 national survey of of 3,006 U.S. respondents aged 16 and up.

YouTube had the biggest weekly reach of any individual listening platform, with nearly half (49 percent) saying they had used it to listen to music, double that of its closest competitor, Pandora, with 24 percent of the general population using it. YouTube’s reach was predominantly driven by younger generations, rising to 68 percent amongst 16-to-24 year olds and 59 percent amongst 25-to-34 year olds.

There were also milestones in consumer adoption of digital music as well. Spotify’s weekly reach (21 percent) surpassed CDs (19 percent) for the first time this year, and Facebook emerged as a viable source for music. The social network saw seven percent growth from 2016, upping its weekly reach to 19 percent to overtake Apple’s iTunes (15 percent) as the fourth most-accessed audio platform. Amazon Prime Music also reached parity with Apple’s iTunes, achieving a weekly reach of 15 percent.

A free Music Biz webinar “Music Consumption: The Overall Landscape 2017” will be held on Sept. 14 at 1 p.m. (ET), during which AudienceNet/LOOP representatives will provide a deep look into the report’s findings. To register, click here.

“We’re happy to work with AudienceNet/LOOP once again to bring the most up-to-date consumer data to Music Biz members,” said James Donio, President of Music Biz. “Now that the industry has reached a period of growth, it is even more crucial to obtain in-depth data that paints a full picture of listeners of all ages. Only by listening to our audience and adapting to their needs can we bring the entire music business to new heights.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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