Nashville-based New Heartland Group, a brand strategy and consumer engagement agency, announces the addition of three new clients, Durango Boots, Thiel Audio and Skyville Live.
Durango Boots, the 50-year-old boot brand, engaged New Heartland Group to leverage their consumer’s love of country music through the creation of an emerging artist platform. Durango knows the power of country music and will support artists on a variety of levels. NHG will manage artist relations and create an automated submission platform for new artists allowing Durango to quickly evaluate and respond.
Thiel Audio is a brand well-known for their high-end speakers for over 40 years. They are launching a new line of premium Bluetooth/Wi-Fi speakers. NHG has been retained to create the brand strategy and support the internal marketing team.
Skyville Live is known for their iconic music artist pairings and high quality/intimate productions such as the upcoming show on Aug. 24: a tribute to Jerry Lee Lewis featuring George Strait, Chris Stapleton, Lee Ann Womack and other special guests, as well as music from Jerry Lee Lewis himself. NHG has been engaged to work with the Skyville team on maximizing partner engagement and communicating the value of the Skyville brand.
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