Michael Sloane To Head Strategy For VIP Ticketing And Meet-And-Greet Agency Wonderful Union

Michael Sloane

Michael Sloane, formerly of Hill Entertainment Group and Big Machine Label Group, has moved to Wonderful Union to oversee business strategy and organization at the agency.

Wonderful Union is a global fan engagement agency which handles VIP ticketing initiatives, exclusive meet-and-greets, design and development and other events for Taylor Swift, Justin Bieber, Drake, Justin Timberlake, Lady Antebellum, Backstreet Boys and more.

Sloane will manage the multi-tiered agency’s mergers & acquisitions, operations, partnerships & sponsorships and sales, allowing the company to continue growing domestically and overseas. Wonderful Union has fully-staffed offices in Hamburg, Los Angeles, Nashville, Tokyo, and Toronto.

“I’ve worked closely with Eddie [Meehan] and Wonderful Union in other capacities throughout my career and have been amazed by their continued innovation and expansion of services in an ever changing marketplace,” says Sloane. “I am thrilled to be a part of the team and look forward to helping the company continue to grow and expand while continuing the high quality service clients have come to expect from Wonderful Union.”

Meehan adds “We are very excited to welcome Michael to the Wonderful Union team. He’s one of the best digital strategists in the industry and his capabilities will undoubtedly be a great resource for our employees and clients worldwide.”


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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker

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