The Valory Music Co. Announces New Promo Staffers


The Valory Music Co. has appointed Northeast and Southeast Directors of Promotion and Marketing, effective Monday (Oct. 3).

Don Gosselin

Don Gosselin

Don Gosselin will lead the Northeast and Brooke Nixon will oversee the Southeast. The Big Machine Label Group imprint has also added Lauren Perry as Promotion Coordinator.

In August, Ashley Sidoti was named National Director of Radio Promotion for The Valory Music Co. The imprint’s roster includes Brantley Gilbert, Thomas Rhett, Justin Moore, Eli Young Band, Tara Thompson and The Church Sisters.

Brooke Nixon

Brooke Nixon

“All of us at The Valory Music Co. are excited to have Don, Brooke and Lauren join us,” said Valory’s SVP Promotion George Briner. “With Don’s recent promotion experience working with radio in the Northeast, he has already created solid relationships. Brooke has this passion for music that is infectious and is just one of the many great talents she brings to the label that will make her a great promotion person. Being able to hire both Brooke and Lauren from within the BMLG just makes this hiring that much more special.”

Lauren Perry

Lauren Perry

“I am honored to join The Valory Music Co. team and can’t wait to get rolling,” said Gosselin, who joins The Valory Music Co. from iHeartMedia. “The artists at The Valory Music Co. are all such great friends and have always delivered great music to country radio!”

Nixon added, “I am extremely excited to join the The Valory Music Co.,” said Nixon. “Words cannot express how grateful I am for my time at Dot Records and everything it taught me. The support I have received from both the Dot and the Valory teams has been very much appreciated. I am ready to rock the Southeast with Valory!”


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Craig Shelburne is the General Manager at MusicRow.

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