Reba Partners With Cracker Barrel For New Retail Line

Reba McEntire poses with her retail line, Rockin' R By Reba. Photo: Cracker Barrel Old Country Store.

Reba McEntire poses with her retail line, Rockin’ R By Reba. Photo: Cracker Barrel Old Country Store.

Reba and Cracker Barrel have partnered for the first time to release a retail line.

Rockin’ R By Reba features specialty items designed by the singer and inspired by her life and interests, including Western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware, a rocking chair, and leather bound home goods. The line will roll out on Aug. 4.

The collection also showcases toys and playsets because McEntire wanted items her grandchildren could enjoy, such as a karaoke microphone and children’s toy guitar.

“It was a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,” said McEntire. “The line is very personal to me – from the lamp with a tooled leather shade inspired by my Daddy’s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single item.”

The collection has over 60 items and retails from $3.99 to $199.99.

“This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,” said Cracker Barrel Old Country Store’s Senior Vice President of Retail Laura Daily. “In working together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.”

Additionally, an exclusive, 10-track Reba McEntire album titled My Kind of Christmas will be released on CD in Cracker Barrel stores and the restaurant’s website on Sept. 2.

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Craig Shelburne is the General Manager at MusicRow.

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