• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album Releases
    • Single Releases
    • Industry Events
  • EVENTS
  • OBITS
  • REVIEWS
  • CHARTS
    • CountryBreakout Radio Chart
      • Current CountryBreakout Chart
      • CountryBreakout Chart Archives
    • No. 1 Challenge Coin
    • Top Songwriter Chart
      • Current Top Songwriter Chart
      • Top Songwriter Chart Archive
  • ROWFAX
  • NEWSLETTER
  • SIGN UP
  • STORE
  • Search
  • Menu

Music Biz 2016 Explores Artist Management In Modern Era

May 17, 2016/0 Comments/in Featured /by Jessica Nicholson
Pictured (L-R): Cameo Carlson and James Blades

Pictured (L-R): Cameo Carlson and James Blades. Photo: Music Biz.

Music Biz 2016 launched Monday, May 16, in Nashville with a solid lineup of speakers from the segments of publishing, artist management, touring, and more.

During a panel titled Artist Management Now: Today’s New Structures and Services, Borman Entertainment’s Cameo Carlson, Blades Entertainment’s James Blades, Mtheory’s Zack Gershen and Marbaloo Marketing’s Faithe Parker discussed the current state of artist management.

Like most sectors of the music industry, artist management is in a state of rapid change.

Carlson, the moderator for the panel, called artist managers “the global head of artist development,” emphasizing the manager’s central role to an artist’s overall career progression. Panelists agreed with the need for a constant overseer in an artist’s career, with “heavy emphasis on touring.”

According to the panelists, 75-80 percent of an artist’s income is now drawn from touring activities.

Pcitured (L-R): Zach Gershen and Faithe Parker. Photo: MusicBiz

Pcitured (L-R): Zach Gershen and Faithe Parker. Photo: MusicBiz

“Labels have historically been good at financing, radio promotion and distribution,” said Gershen, “but in today’s business, that’s not always enough. There are more options now for financing and distribution. They are still the best in the business at radio promotion, though we took [Major Lazer’s] ‘Lean On’ to No. 1 with no major label. It all goes back artist marketing.”

That is where third-party services complement the central role of managers, integrating and filling the gaps between the artist’s career needs and the services that managers can provide.

Carlson summed up the changes, saying, “”Every job I’ve had in the past 15 years, the job didn’t exist before I came on. As other parts of the industry shrink, they can’t offer certain services, and the managers have to add services and yet they keep the same commission. No one person can do everything, or can be an expert in everything. This is why you can have [third-party] companies come in.”

“You have to decide what areas you are an expert in, and bring talented people alongside you to fill those gaps,” said Parker.

The changing role of managers’ services also changes the discussion of payment.

“There are discussions of social media, regarding when does management pay for it and when does the artist pay for it?” Carlson said. “For example, [Borman Entertainment client] Keith Urban has an employee who does social media, and more. They are in our office, but they are a Keith employee, and not a Borman employee. But not every artist can afford to do that.”

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2016/05/Carlson-and-Blades.jpg 380 570 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2016-05-17 09:34:312016-05-17 09:34:31Music Biz 2016 Explores Artist Management In Modern Era
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Chris Janson Celebrates Fourth Career No. 1, “Done” January 22, 2021
  • Tim Mcgraw, Tyler Hubbard Claim Most Added At Country Radio January 22, 2021
  • Lucas Hoge Shares Gospel Favorites On New ‘Sunday Sessions’ Project January 22, 2021
  • Pat Barrett Readies Sophomore Album For February January 22, 2021
  • Off The Record: Is It Time To Cut The Net? January 22, 2021
  • Americana Meets Eastern Europe On David Olney’s Final Album January 22, 2021
  • Sundance ASCAP Music Cafe’ Returns To 2021 Virtual Festival With New Talent Added January 22, 2021
  • Thomas Rhett Reigns On ‘MusicRow’ CountryBreakout Radio Chart January 22, 2021
  • Lainey Wilson Readies Studio Album, ‘Sayin’ What I’m Thinkin’’ January 22, 2021
  • Adam Sanders Celebrates Milestones With New Live Album January 22, 2021
  • JUST IN: Lady A Invited To Become Members of Grand Ole Opry January 21, 2021
  • DISClaimer Single Reviews: Marty Stuart, Blake Shelton, Tiera, Caitlyn Smith, Old Dominion January 21, 2021
  • Darryl Worley Returns To The Road For Country Rewind Tour January 21, 2021
  • CMA’s Sarah Trahern, Rascal Flatts To Receive CRB Honors at CRS 2021: The Virtual Experience January 21, 2021
  • JUST IN: Eric Church To Release Three-Album Project: Heart & Soul January 21, 2021

Likes us on Facebook

Recently on Twitter

Tweets by MusicRow
© 2020 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top