Industry Ink: WAR Promotes Rouse, FGL Teams With Budweiser, T Bone Burnett At AmericanaFest

Jessica Rouse. Photo: Facebook

Jessica Rouse. Photo: Facebook

WAR Promotion Promotes Jessica Rouse

Warner Music Nashville’s Jessica Rouse has been upped to Sr. Promotion Coordinator, WAR Nashville. She previously was Promotion Coordinator.

“Jessica’s relentless work ethic and pursuit of making the WAR promotion staff the best it can be has not gone unnoticed,” said Kevin Herring, Sr. VP, Promotion. “She takes on everything we throw at her, and will continue to do so with gusto, as her growth in this company knows no bounds!”







FGL Teams with Budweiser

Florida Georgia Line Photo: Jim Wright

Florida Georgia Line
Photo: Jim Wright

Florida Georgia Line has partnered with Budweiser as part of the duo’s Dig Your Roots Tour as well as an album release event pegged to their upcoming album later this year.

There will be co-branded products displays at retail and the duo will take part in radio commercial voiceovers and music video integrations. Florida Georgia Line will also work with Budweiser to make surprise appearances at festivals and concerts this summer. The Dig Your Roots Tour will additionally feature Cole Swindell, The Cadillac Three, and Kane Brown.


T Bone Burnett to Deliver Keynote Speech at AmericanaFest

T Bone Burnett

T Bone Burnett

T Bone Burnett will deliver the keynote speech at the Americana Music Festival & Conference, which will take place September 20-25 at Nashville’s downtown Sheraton Hotel.

Burnett is an Academy Award winner, Golden Globe winner and 13-time Grammy award winner, and in 2002 was the first recipient of the Jack Emerson Lifetime Achievement Award for Executive at the Americana Honors & Awards.

The keynote is part of the Americana Music Conference, and is only open to conference registrants. For more information and to purchase a conference registration, please visit


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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine,, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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