Nashville Visitors Spent $22.2 Million On New Year’s Eve

Nashville, courtesy Nashville Convention and Visitor's Bureau

Nashville, courtesy Nashville Convention and Visitor’s Bureau

New Year’s Eve in Nashville in 2015 set a record for direct visitor spending at $22.2 million, up 28 percent from the record set in 2014 at $17.3 million. The Jack Daniel’s Bash on Broadway: New Year’s Eve in Music City also set a record with 24,346 hotel rooms sold, the most ever on New Year’s Eve and a sell-out for the city.

The event was the largest production ever for New Year’s Eve in Nashville. It included two stages, seven bands, the Music Note Drop and the longest fireworks show. As previously announced, an estimated 150,000 attended the Bash on Broadway.

Some 60 percent of visitors surveyed on New Year’s Eve said they were drawn to Nashville by the New Year’s Eve celebration on Lower Broadway. The event generated $1.02 million in national advertising equivalency with 42.4 million national media impressions.

Kings Of Leon headlined the Bash and were joined by Chris Stapleton, Kelsea Ballerini, The Whigs, Sugar & the Hi-Lows, Wild Cub and LANco.

“In seven short years, the Bash on Broadway has grown into a world-class event and the biggest New Year’s Eve celebration in our time zone,” said Ken Levitan, Board Chair of the Nashville Convention and Visitors Corp and Co-President of Vector Management. “Record-breaking visitor spending, attendance and rooms sold underscore that this event is a major economic driver for the city during what is typically a slow time in the hospitality industry. We couldn’t do it without the support of Mayor Megan Barry and the help of Metro departments. In a way, the strong partnership with the City is as big a story as the success of the event itself.”

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Craig Shelburne is the General Manager at MusicRow.

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