Anderson East, Sam Hunt, and Elle King are among the newest additions to the Martin Guitar Ambassador Program roster.
Brett Dennen, Father John Misty, Taylor Goldsmith of Dawes, Flo Morrissey and Megan Rapinoe have also been selected to represent the brand.
Current ambassadors in the country genre include Dierks Bentley, Hunter Hayes, and Thomas Rhett.
“Martin Guitar has been fortunate to have countless legendary singer/songwriters play our instruments for decades–everyone from Hank Williams to Johnny Cash,” said Chairman & CEO Chris Martin. “Now with the Ambassador program, we are enhancing the successful relationships we have had with generations of popular musicians who have are devoted to our brand by formally acknowledging their talented musicianship and love of Martin Guitars.”
The Martin Ambassador Program consists of a variety of talented artists, whether their background lies in music or sports, and the diverse roster already includes professional Olympic snowboarder Danny Davis, Seth Avett of The Avett Brothers, Jason Isbell, Sturgill Simpson, Of Monsters and Men, The Milk Carton Kids, Ben Howard, LP, and more.
“Three years ago we wanted to create an Ambassador program that felt more like a family of friends than a list of artists that just happen to play Martin guitars. I am proud to say that we are accomplishing this goal through our flagship program,” said VP of Brand Marketing, Amani Duncan. “The Martin Ambassador program consists of a select number of the most talented singer/songwriters on the music scene today who we consider to be career-artists making a profound and diverse impact in music.”
Elle King said, “The only acoustic guitar I ever wanted to play was a Martin. And it’s the only acoustic guitar I’m ever going to play. It’s an honor to be a Martin Ambassador.”
Anderson East said, “There is so much history and possibility in these instruments. My Martin is a constant source of inspiration, a teacher and most of all a companion.”
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