Nashville Entrepreneurs Enter Playlist Promotion Game

Entrepreneur Garrison Snell, with the Nashville-based company Gyrosity Projects, has now created Crosshair to be “the telephone book of Spotify playlists.”

Crosshair offers a DIY approach to searching and directly messaging Spotify playlist owners based on their number of followers, names of playlist owners, or by type of company/organization owns the playlist.

Crosshair has welcomed its first Nashville client and will continue to entertain the interest of four additional parties in the demo trial period. The reason for only five clients on the platform during the trial is to ensure rigorous testing before opening it to the public.

“We want to make sure every consumer experience with our products is of the highest quality, whether that is with our management clients, marketing clients or software products,” says Snell. “The idea for Crosshair came about when thinking about what basic tools could help artists build their businesses. Owning the ability to build relationships with playlisters should be a key part of an artist’s teams overall strategy. One of our primary goals is to create tools that we would want to use for our management clients. Crosshair is the first of many in this space for us.”

Pricing for Crosshair has yet to be determined when it fully rolls out in January. There is a small monthly fee to be involved in the trial period.

Playlist promotion for streaming services recently bubbled to the surface country artist Kane Brown. Brown is managed by Jay Frank, UMG’s Senior Vice President of Global Streaming Marketing. Frank has continued to operate DigMark, a consultancy firm appealing to creators of popular digital playlists. Frank’s company promotes across multiple platforms and has an in-house promotions team.

Crosshair founder Snell can be reached by email at garrison@gyrosityprojects.co. Learn more at gyrosityprojects.co.