Edison Research will present findings of a research study during Country Radio Seminar 2016 on Tuesday, Feb. 8 at 10 a.m. at the Omni Hotel in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick will present the study, “What Content Makes Country Radio Matter?”
Edison surveyed more than 1,500 listeners about their content preferences and conducted dozens of one-on-one interviews in three different markets. The study will answer questions such as, How can Country radio distinguish itself by being relevant? What do radio listeners want to hear when your talent cracks the mic? Is it live? Is it local? Is it community service? Is it continuous music? When listeners choose between all of the delivery systems available today, including broadcast radio, streaming services, subscription models, and all the other technologies available: what motivates the decision? Is Country radio their companion by choice, by curation, by convenience, or by default?
“At a time when there are more delivery systems available for content, this study truly breaks ground in determining the consumers’ primary content desires and especially why they choose radio for that specific content delivery daily across America” said Edison President Larry Rosin.
For more information, visit countryradioseminar.com.