SESAC To Offer Singular Licenses for Performance and Mechanicals with Merger

SESAC has announced the merger of its 2015 Harry Fox Agency (HFA)-acquired administration system, Slingshot, with Rumblefish, a music micro-licensing, monetization network for platforms such as YouTube, which it acquired in 2013.

The combined team will be led by Michael Simon, HFA’s President and CEO, and will operate under the Rumblefish brand, with participation from the senior management teams of both companies. Paul Anthony Troiano, Rumblefish’s Founder and CEO will be departing the company but will remain as an active advisor to the combined company.

Slingshot’s services and Rumblefish’s industry leading Content ID administration, Micro-licensing and RADKey offerings will continue uninterrupted for its clients and content providers as part of an expanded portfolio of services to be offered by the combined company.

The announcement was made by John Josephson, Chairman and CEO of SESAC, today (Oct. 15).

“Merging the Rumblefish and Slingshot teams will focus our integration efforts, eliminate any overlaps in customer coverage and enable the combined team to maximize the power of a unified service offering, thereby allowing us to accelerate the introduction of an innovative, expanded suite of services,” Josephson said. “The expanded service portfolio we are developing will streamline the licensing process and enhance the efficiency of our administration activities, driving value for both creators and users of music.”

The acquisition of HFA provides SESAC with the ability to offer singular licenses for the works of its affiliated writers and publishers that aggregate both performance and mechanical rights. Slingshot, HFA’s next generation rights management business unit, includes a suite of information management and technology solutions designed to simplify and facilitate the administration of intellectual property rights.