Apple Music Retains 60 Percent of Trial Users

Apple has retained 60 percent of trial users for its Apple Music streaming service, according to the tech giant’s leader Tim Cook, who spoke at the tech conference WSJDLive in California this Tuesday (October 20).

The streaming music service, which was introduced at the end of June, now has 15 million users with 6.5 million paying subscribers ($10 a month for individuals or $15 a month for families). Free trial periods began to expire at the end of September.

Spotify, a direct competitor to Apple Music, has 20 million subscribers included in its 75 million actively using the service.

Also at the Wall Street Journal conference, Cook addressed rumors about Apple forging ahead to develop its own car. Currently, CarPlay integrates iOS music and Siri into certain car manufacturers but Cook expressed more interest in software than hardware. “We’ll see what [Apple does] in the future…When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important.”