Jägermeister Taps Lee Brice and Rick Monroe for Fall Tour

Lee-Brice-JagermeisterCurb recording artist Lee Brice will headline the Jägermeister Presents: Lee Brice country concert series throughout September and October. The 18-city tour will also feature Jägermeister-sponsored brand ambassador for the past six years, country artist Rick Monroe.

As part of the tour, Jägermeister will be enlisting renowned illustrator Billy Perkins to create custom, limited edition artwork that will be featured throughout each venue. Each stop will also feature original artwork from the brand’s “56 Parts: Best as One” campaign as well as a custom Jägermeister Lee Brice cocktail inspired by the artist.

“The craftsmanship that Lee puts into his recordings and live performances are second to none, and his style of music pairs perfectly with a brand rooted in quality like Jägermeister,” said Cliff Rigano, Director of Music Marketing for Jägermeister.

“The people we play for on the road night after night are the greatest fans in the world,” shared Brice. “They love to have a great time and are fans of the Jägermeister brand. I’ve been looking for a way to partner with Jäger for a while now and this tour is the perfect way to do that. I can’t wait to get started!”

“I am honored to be invited back as the Jägermeister brand ambassador and emcee of the concert series,” said Monroe. “This will be my seventh Jägermeister tour, having performed on this tour with Eric Church, Dierks Bentley, Randy Houser, Eli Young Band, Aaron Lewis, and a few others. These shows are something the fans look forward to, as much as I do, because they know it is always a party!”

Tickets can be purchased through leebrice.com.

Jägermeister Presents: Lee Brice Tour Dates
9/11 – Phoenix, AZ – Comerica Theatre
9/12 – Los Angeles, CA – Club Nokia at LA Live
9/13 – Saratoga, CA – The Mountain Winery
9/16 – Worley, ID – Coeur D’Alene Casino Resort Hotel: The Event Center
9/17 – Boise, ID – Revolution Center
9/18 – Minden, NV – TJ’s Corral at the Carson Valley Inn
9/24 – Springfield, MO – Shrine Mosque
9/25 – Enid, OK – Enid Event Center
9/26 – Muskogee, OK – Muskogee Civic Center
9/30 – Fredericksburg, VA – Celebrate Virginia Live at Pancho Villa Pavilion
10/1- Williamsport, PA – Community Arts Center
10/2- Wallingford, CT- Toyota Presents Oakdale
10/3 – Niagara Falls, NY – Seneca Niagara Casino & Hotel
10/8 – Peoria, IL – Peoria Civic Center Arena
10/9 – Indianapolis, IN – Old National Centre: Murat Theatre
10/22- Detroit, MI – The Fillmore Detroit
10/23 – Danville, IL – David S. Palmer Arena
10/24 – Davenport, IA – Adler Theatre

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Category: Artist, Featured, Touring

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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