Easton Corbin Debuts Song For Ram Summer Campaign

Easton Corbin. Photo: Ram

Easton Corbin. Photo: Ram

Mercury Nashville recording artist Easton Corbin has partnered with Ram Trucks to debut his new song titled “Let’s Ride” today (July 17). Directed by Shaun Silva, the official music video was released today on Yahoo! Music for a one-day exclusive before release on VEVO, YouTube, Yahoo Ram Country and other digital services.

Ram helped create the music video and behind-the-scenes video while Nashville-based G7 Entertainment Marketing and Doner agency joined in to help with the 30-second commercial spots, running from July to August.

“We continue to look for unique ways to creatively show how Ram trucks are an integral part of our culture and the everyday lives of our customers,” said Olivier Francois, Chief Marketing Officer, FCA—Global. “It is rewarding to know that Easton, one of the hottest young artists in country music today, wrote the song inspired by his ongoing experiences behind the wheel of our Ram trucks.”

“When you think about songs you want to perform, you often think about songs you heard while in your favorite truck,” said Corbin. “It’s easy to write a song like ‘Let’s Ride’ because it is all about fun and having a good time, which is what the Ram brand is all about.”

The new “Summer Nights” and “Carnival” ads tell the story of a young couple sneaking out in their Ram 1500 for a night of summertime adventures.

Corbin was previously one of five country artists who participated in the Ram’s 2012 “Road to the Ram Jam” sweepstakes and concert. The auto maker continued to work with Corbin in 2013 as part of the brand’s “Year of the Farmer” initiative where he made a series of visits and private concerts across the country for current FFA members.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker

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