Opry Launches Artist-Curated Collection With Kellie Pickler

The Grand Ole Opry launched its first artist-curated merchandise collection– Selma Drye by Kellie Pickler home goods collection– at a special launch party backstage at the Grand Ole Opry House yesterday evening (April 14). The collection of home goods, inspired by Kellie Pickler’s great-grandmother Selma Drye, includes Pickler’s touch on unique frames, candles, pillows, dishes, aprons, canisters and select furniture pieces. The country artist was on hand between performances on two Opry shows last night to talk about her great-grandmother Selma Drye and how she inspired the various items in the collection.

(L-R): Kim O’Dell, Director of Retail, Opry; Kellie Pickler; Pete Fisher, Vice President/General Manager, Opry, celebrating the launch of “Selma Drye by Kellie Pickler” home goods collection backstage at the Grand Ole Opry.

“When you get a house, it takes a while to make it feel like a home,” said Pickler. “My great-grandmother had a simple, loving touch that made her house a home like no other. It’s really nice being able to take things I know she would have loved and create a line inspired by her.”

“When we began thinking about working with artists on curated Opry collections and spoke with Kellie about the opportunity, we immediately fell in love with the stories she told of her great-grandmother, Selma Drye,” said Kim O’Dell, the Opry’s Director of Retail. “We knew the way Kellie described Selma’s unique style and authentic way of living was perfectly in line with the types of product experiences true to the Opry. We’re excited to work with Kellie, and more artists in the future, all of whom will have their own influences and unique connections to the Opry.”

Selma Drye by Kellie Pickler is available online and in both Grand Ole Opry retail stores.

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Sherod Robertson

Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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