Dolly Parton Signs With WME

Dolly Parton has signed a North American deal with WME for representation. Parton, according to Nielsen, is country’s No. 1 most marketable, recognizable and beloved artist in the world. The superstar’s coveted Q Score ranking, which measures public appeal and branding affinity, lists her among the highest-ranked celebrities across the entire entertainment industry.

“We couldn’t be more thrilled to work with Dolly Parton,” said Greg Oswald, Co-Head of WME’s Nashville office. “She is the definition of an icon. When we approached her team about the opportunity to represent Dolly, it became clear that this was an ideal marriage given her business aspirations and our capabilities across the WME network. We look forward to helping her build upon her success across multiple platforms.”

“We believe that WME is uniquely positioned to help elevate Dolly and her brand at this wonderful stage in her career,” explained longtime manager Danny Nozell. “WME has a vast global network in the entertainment market, especially in the areas that we have strategically identified as priority such as licensing and unique commercial and touring opportunities.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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