Coke and Lady A Partner for ‘Freestyle’ Meet-and-Greet

Lady-A-Coke-FreestyleCoca-Cola drinkers will have the opportunity to meet Capitol Nashville trio Lady Antebellum backstage on their Wheels Up 2015 Tour.

Since the band’s latest single is titled “Freestyle,” the promotion provides fans who use Coca-Cola Freestyle–a fountain dispenser that blends specific recipes–a code to enter for the grand prize trip for two to a 2015 Lady A concert of the winner’s choice. Other prizes include Lady A 747 Deluxe CDs, autographed pictures and single downloads.

“Coca Cola Freestyle encourages individuality and customization by offering unprecedented choices,” said Joel Bishop, VP/GM, Coca Cola Freestyle, Coca Cola North America. “In that spirit, we invited Hillary, Charles and Dave of Lady Antebellum to express their personal style and taste by creating their own beverage mixes for their fans to enjoy.”

The trio’s Hillary Scott, Charles Kelley and Dave Haywood each created a personal mix available only with the Freestyle beverage dispenser. Fans can look for the Lady A promo button on over 600 participating machines to choose from the three mixes, including Charles’ Smooth Rollin’ Mix, a sweet blend of Vanilla Coke and Barq’s. Dave’s Rock ‘n’ Bold Mix blends Sprite Vanilla and Seagram’s Ginger Ale. Hillary’s Southern Cherry Mix combines Coke Zero Cherry and Coke Zero Raspberry.

After fans pour their beverage, they will text the code that appears on the screen. From March 23-April 30 fans can also download the Coca-Cola Freestyle app to receive an offer to add all three Lady A mixes to their favorites. When they visit any Coca-Cola Freestyle, they can use the QR code within the app to pour any of the exclusive mixes. Push notifications within the app will allow fans to enter the sweepstakes.

For full details as well as the list of participating retailers, visit coca-colafreestyle.com and cocacola.promo.eprize.com.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker

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