From its Leadership Conference in Nashville, Tenn., beauty company Mary Kay has announced its partnership with the 2015 ACM Awards as the Official Beauty Sponsor. The awards show celebrates its 50th anniversary this year, capping off three days of events including the 3rd annual ACM Party for a Cause® festival held on April 17-18. The outdoor event will feature multiple stages for live country music performances and a Mary Kay booth where fans will receive product samples and learn more about how to connect with an independent beauty consultant.
Throughout the awards show on Sunday, April 19, there will also be six Mary Kay commercials that air nationwide.
“The 50th ACM Awards is a landmark event and we’re thrilled to be part of a historical country music experience at one of the biggest venues in the country in our own backyard,” said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. “This platform allows us to showcase our irresistible beauty products to a national audience while providing an opportunity to engage Mary Kay’s independent sales force and reach Mary Kay brand lovers, as well as new customers, through a new and different avenue.”