Nashville-based Video Creator Acquires Cable TV Ad Sales Organization

StudioNow, a Nashville-based video content creator that broke from AOL in 2013, announced today (October 22) the purchase of Jacksonville, Fl. video field production company Bluwave Productions.
Bluwave’s company services to clients in 22 advertising markets in the Southeast and includes one of the nation’s largest cable TV ad sales organizations.
As part of the deal, Bluwave’s founder Jim Dalton will join StudioNow as an advisor and key shareholder. Charlie Bolton will continue as Vice President and General Manager of Bluwave.
“We are thrilled to welcome Bluewave’s team to the StudioNow family,” said David Mason, StudioNow CEO. “Bluwave has mastered the art of creating quality content at scale. They will provide a huge boost to StudioNow’s ability to offer our market-leading solutions to Fortune 500 companies, brands, agencies and SMB’s.”
“By combining with StudioNow, Bluwave will have more resources to meet the needs of our clients in our region and across the country,” said Dalton. “We gain access to StudioNow’s industry-leading video production platform and 8,000 creative professionals, including directors, producers, animators, voice actors, editors, cinematographers, photographers, writers and other creative resources.”
Founded in 2007, StudioNow was purchased by AOL in 2010 for $36.5 million. The company – which maintains offices in New York and San Francisco for the business of creating over 50,000 high-quality, low-cost videos – has since been aligned with Nashville-based Claritas Capital after a 2013 strategic position, in which funding was provided to help expand the business.
StudioNow has created videos for ClearChannel, IBM, AT&T/YellowPages, Toyota, Verizon, Coca-Cola, Bank of America, Simon & Schuster, Random House, FedEx, Twitter, CBS, Disney and Sports Illustrated.