Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, announced the launch of Luke Bryan’s new 32 Bridge line of clothing which will debut exclusively at Cabela’s on Saturday, Nov. 1.
The new line will offer men’s and women’s apparel, including short-sleeve T-shirts, long-sleeve T-shirts and caps that appeal to Country music fans and outdoor enthusiasts.
Drawing inspiration from his hometown roots, Route 32 Bridge crosses over the Flint River in Georgia and was an important area with Bryan was raised and developed his love for the outdoors.
“This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting,” said Bryan. “I can’t wait to share it!”
“Not only is Luke one of the top Country music artists in the world, but he also shares Cabela’s passion for the outdoors,” said Lee Dolan, Cabela’s Vice President of Brand Marketing “Cabela’s was thrilled to collaborate with Luke on the creation of the new 32 Bridge clothing line and is honored to offer 32 Bridge products to our customers.”
Watch as Luke Bryan discusses Route 32 Bridge, the namesake of his new clothing line:
Category: Artist, Featured, Sales/Marketing
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Kelsey Grady is the Web Graphic Designer/Production Manager with MusicRow Enterprises. She started with the company in 2014 with an educational background from Purdue University and School of the Art Institute Chicago. [email protected]View Author Profile
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