Pandora Aims Beyond Music For Automobile Appeal

Pandora is eyeing expansions beyond music programming to sports, news and talk in an effort to cater to users in cars, reports Sonali Basak with Bloomberg.

Reports note that the biggest Internet radio company can be accessed in 33 percent of new cars, compared to 71 percent that Sirius maintains with its content, including Howard Stern and the National Football League.

As competition edges from Spotify, Google and its Android Auto, and Apple and its Car Play, Pandora has seen active users stall to a 7.5 percent growth in the second quarter, compared to a 30 percent rise earlier in the year.

Pandora’s projected automobile growth is estimated at 15 million by 2017. Of course Pandora can technically already be accessed from any smartphone that plugs into cars.

Pandora’s new, 40,000 square foot Park Avenue office space were recently released in photos by Digital Music News.