Musical Chairs: Promotion Staff Roundup

(L-R): Joe Putman, Brad Helton

(L-R): Joe Putman, Brad Helton

Joe Putnam has joined Star Farm Nashville as VP, National Promotion and Brad Helton will join as Senior Director of Regional Promotion.

A Nashville native, Putnam solidified his relationships at radio during his tenure as VP of National Promotion at Universal Music Group. This appointment reunites Putnam with Star Farm partners Michael Powers and Matt Corbin, as he most recently served as VP of National Promotion at Bigger Picture Group.

Helton, a graduate of the Marketing and Music Business program at Belmont University, has been involved in radio promotion for over 12 years. His relationships are widespread among many territories, most recently responsible for the West Coast promotion efforts at Bigger Picture Group.

Additionally, Star Farm Nashville President Michael Powers announced today (July 24) the first official artist signing for Star Farm Nashville, the Davisson Brothers Band.


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Kristen Johnson joins Republic Nashville as the Director of Southwest Promotion effective Aug. 11.

Her background includes on-air and Promotion Director duties at Clear Channel Ann Arbor, MI and KBEQ/Kansas City. In addition, Johnson has worked with Westin Hotels. She will be located in Kansas City and can be reached at 734-883-7362 or at [email protected].

Republic Nashville is home to artists including The Band Perry, Eli Young Band, Cassadee Pope and Florida Georgia Line.

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Adelle Borchetta has re-opened her eponymous company offering national MusicRow radio promotion and marketing. She previously served as Director, Radio Promotion & Marketing of Nine North/Edgehill Music Nashville.

“Our sole focus will be working with artists and music we are truly passionate about,” she says. 

Reach her at 615-339-5598 or [email protected]




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Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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