CRS Panel: Trends In Streaming

nielsenOn the final day of CRS (Friday Feb. 21) MusicRow attended Nielsen Entertainment’s panel on streaming, titled “Who Moved My Listener? Trends In Media Consumption.” A sleepy afternoon crowd scattered throughout the room, while Nielsen’s Stephanie Friedman discussed the company’s latest research.

Friedman focused on user driven streaming and broke down demographics for the audience. The typical streamer is a tech savvy male between the ages of 18 and 34. Not surprisingly, most streams originate from either computers or car radio. Nielsen is currently unable to offer regional demographics for streaming, and uses YouTube to obtain that information.

The audience showed more interest when Friedman spouted statistics on streaming and Country music. In 2013 alone, Nielsen tracked 118 billion streams, with the highest volume coming from streaming giant YouTube. The most streamed Country song of 2013 was Florida Georgia Line’s “Cruise,” with more than 86,277,000 streams. The band’s meteoric hit continues to reign as the most streamed Country track per week, followed by Jason Aldean’s “When She Says Baby” at No. 2 and Luke Bryan’s “That’s My Kind Of Night” at No. 3.

Overall, the panel stressed the important relationship between streaming and radio, noting how each entity informs one another, and imparted semi-interesting data to listeners. It also touched on the problems, within streaming, noting that there is no way to prevent the corruption of streaming numbers.

After ending early, the panel sent attendees sauntering though Nashville’s Convention Center, eagerly awaiting the night’s “New Faces” show.

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Michael Smith is the Operations Manager at MusicRow Enterprises, where he works in the sales and editorial departments, and manages MusicRow's CountryBreakout Chart. He holds a BA from Vanderbilt University. Please send feedback to [email protected]

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