Jelli Aims To Streamline Radio Ad Buys

jelliJelli, a company specializing in radio advertising, has launched a programmatic advertising platform called RadioSpot to streamline the buying and running of radio ads.

RadioSpot is designed to increase efficiency, accountability and transparency for broadcast radio advertising. The dashboard, called RadioDash, provides stations, networks and advertisers details for ad campaigns in real time.

RadioSpot is now deployed at more than 350 radio stations in 128 cities nationwide. This growth has been achieved through partnerships forged over the past 12 months with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360 and others. RadioSpot now reaches 44 million unique listeners weekly and manages approximately 4 billion radio ads on an annual run-rate basis.

“With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising. However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads,” said Mike Dougherty, co-founder and CEO of Jelli. “We’ve worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot.”

Jelli is based in San Mateo, Calif. and New York City.

Broadcast advertising is a $16 billion market in the United States and worth $40 billion globally, according to PricewaterhouseCooper’s 14th Annual Global Entertainment and Media Outlook.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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