Grammy Performances Yield Increased Spotify Streams

Keith Urban performs on the Grammys.

Keith Urban performs on the Grammys.

Tracks by Taylor Swift and Keith Urban saw a significant uptick in streams on Spotify following the Grammys, where both artists had performance slots. From the Sunday night show (Jan. 26) to Monday, Swift experienced a 67 percent increase in streamed songs and Urban received a 60 percent bump.

Daft Punk’s big Grammy wins drove a huge spike on Spotify following the show, with the group’s streams soaring over 200 percent. Additionally, streams of “Another Star,” which Daft Punk performed with Stevie Wonder, increased by 635 percent.

Artists featured on the Grammys who experienced notable Spotify increases include Paul McCartney (126 percent), Kendrick Lamar (99 percent increase), Macklemore and Ryan Lewis (65 percent), Metallica (63 percent), Pharrell (54 percent) and Lorde (46 percent).

As far as individual tracks, Beyonce’s show-opener drove a 52 percent increase in streams of “Drunk in Love,” Chicago and Robin Thicke’s “Does Anybody Really Know What Time It Is?” increased by more than 150 percent, and the Metallica and Lang Lang collaboration “One” increased by 125 percent.

Taylor Swift's Grammy performance.

Taylor Swift’s Grammy performance.


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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