Keith Urban Partners With HSN To Release Guitar Line


Keith Urban. Photo courtesy

Keith Urban has partnered with retailer HSN to offer an affordable line of guitars to musicians. The URBAN™ Guitar Collection, which includes two one-hour instructional DVDs, custom, limited edition acoustic and electric guitars and more, will be available for purchase on HSN, and HSN Mobile on Sunday, November 3 at 12:01 a.m. EST. A portion of the proceeds from the Guitar Collection will go to Mr. Holland’s Opus Foundation and The Grammy Foundation.

“I’ve watched some of the greatest guitarists in the world perform and I’ve seen people just learning how to play,” said Urban. “The looks on their faces are almost always the same and the connection with the instrument is genuine.”

The URBAN Collection features an acoustic and electric version of the “Phoenix Edition” guitar, and will be available in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory. The entire 21-piece collection includes a custom amplifier, coated guitar strings, embroidered guitar strap, guitar picks and more.

“We are thrilled to welcome Keith Urban to HSN,” said Joy Mangano, President of HSN subsidiary Ingenious Designs. “Great stories and great storytelling are at the heart of everything we do and I can’t think of a better guitarist and storyteller than Keith. His guitar playing skills are legendary and the passion he has for music will surely inspire our viewers to pick up a guitar and play when Keith makes his debut in November.”

The singer recently released his seventh studio album FUSE, which debuted at No. 1 on the all-genre charts in the United States, Canada and Australia. He is currently performing on his Light The Fuse Tour. 

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Michael Smith is the Operations Manager at MusicRow Enterprises, where he works in the sales and editorial departments, and manages MusicRow's CountryBreakout Chart. He holds a BA from Vanderbilt University. Please send feedback to [email protected]

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