The Hard Rock Celebrates Willie Nelson with Artist Spotlight Series

Willie Nelson celebrates his 80th Birthday tomorrow (April 30) with a new Artist Spotlight Series with Hard Rock International.

The campaign will launch June 6 with a performance from the country legend at the chain’s New York restaurant. In addition, limited-edition merchandise includes a men’s t-shirt ($26), a limited edition collector pin ($12), bandanna ($10) as well as an online exclusive pin ($14).

A portion of the retail price from the program will benefit the Sustainable Biodiesel Alliance, which advocates for creating a better world through sustainable, community-based biodiesel and the Animal Welfare Institute dedicated to reducing animal suffering caused by people and seeking better treatment of animals everywhere.

“Willie Nelson is an American treasure and one of the most prolific, inspiring and enduring musicians of our time,” said Annie Balliro, Sr. Director of Brand Philanthropy, Hard Rock International. “We could not be more proud to partner with Willie for these important causes on this significant and happy day, his 80th Birthday.”

Since its founding in 1971, the Artist Spotlight program features the work of noted artists and performers and contributes to global and humanitarian causes worldwide.

Unique giveaways and contests are expected between April 29 and June 5.