Pistol Annies Embark on Promotional Annies Adventure

AnniesThe Pistol Annies are inviting fans to join them on a interactive experience leading up to the launch of their new album Annie Up on May 7.

Over four consecutive weeks, new chapters will be revealed to fans through an interactive online graphic novel titled Pistol Annies and the Case of the Stolen Gear.

Dubbed The Great Annies Adventure, the narrative begins today (April 17) when the trio realize their gear, merchandise and new music has been stolen by Cassius Banks, the CEO of Vanilla Records, and his band The One Tones, seeking to strip the Annies of musical abilities.

Each week, fans will work together to discover clues hidden in the storyline and disclosed on social media (via Twitter, Instagram, Vine, Facebook, Tumblr, Foursquare, Path, Pinterest, etc.).

Every time an item is recovered, new merchandise opportunities and content are unlocked for the entire online community, including vinyl records, custom guitars, designer clothes from their photo shoot, personal notebooks, exclusive video content and more.

Each member of the online community, known as The Henhouse, that finds a missing item will receive the actual autographed one-of-a-kind item they found, such as a flyaway opportunity to celebrate the Pistol Annies release in a secret location.

To join the adventure, visit www.PistolAnnies.com.


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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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