CMT/MTV/VH1 Debut Opportunities for Artists Pages
CMT/MTV/VH1 have announced the launch of an artist opportunities hub, where for the first time artists can opt into a selection fan engagement opportunities across CMT Pure, MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, and Palladia.
Beginning yesterday (April 18), artists having claimed or created an account are able to be selected by fans to receive on-air, editorial and partnership opportunities among the site’s affiliates.
“For the first time, we’re opening our gates and providing artists with a massive entry point to have their music spotlighted and heard across and beyond all of our channels and screens,” said Van Toffler, President of MTV, VH1, CMT and Logo. “We’re handing the power over to the fans and their rallying cries and artist support will help decide which artist’s breakthrough.”
Inaugural offerings include selection as Hunter Hayes’ opening act; all-expense-paid performances at Hangout Festival for two artists with recording opportunities; videos/track submission for editorial features across CMT/MTV/Vh1 networks; and on-air music video rotation during 1200 hours of weekly music video programming in addition to potential MTV/VH1/CMT shows features, Palladia, and advertiser sponsorships. Evaluations will be based on fan engagement on each artist’s page.
More than 100 million potential homes are reached by these artist sites (Artists.CMT, Artists.MTV, Artists.VH1), which launched less than one year ago as part of Viacom Music and Logo Group’s Connected Content Network.
In the coming months, CMT/MTV/VH1 will introduce a mobile app, an artist commerce tool and more.
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