Strickland Named Exec. VP and GM, Warner Music Nashville

Peter Strickland

Peter Strickland

Warner Music Nashville’s Peter Strickland has been promoted to Executive Vice President and General Manager, WMN. In his new role, Strickland will help oversee day-to-day operations of WMN’s country division. He previously served as Sr. VP, Brand Management & Sales and will continue to report to John Esposito, President and CEO, WMN.

“Throughout two decades of loyal and outstanding service to Warner Music’s country division, Peter has demonstrated his amazing skills at creative marketing and sales. He also has shown the ever so important ability to have outstanding and trusting relationships with our artists,” said Esposito. “I couldn’t be more thrilled to have him as a partner in helping to take WMN to the next level.”

“When I started with Warner Music Group nearly 25 years ago, I could have never imagined it would lead me to this exciting path,” said Strickland. “I am truly honored to have my contributions recognized by my Nashville family, and cannot wait to help lead my label cohorts into WMN’s next era of success and innovation.”

Strickland first joined Warner Music Group as a Field Representative for Warner/Elektra/Atlantic (WEA) Distribution based in Boston, Mass. He moved to Nashville in 1995, with his wife, Linda and children, to accept a position as Regional Sales Manager for Warner Bros. Records, and went on to serve as both National Sales Director and Vice President of Sales/Marketing for Warner/Reprise Nashville, prior to being named Sr. VP, Brand Management & Sales. Strickland also serves as the de facto general manager of comedy imprint LoudMouth Entertainment, and executive produced Jimmy Fallon’s 2013 GRAMMY Award-winning Comedy Album of the Year, Blow Your Pants Off.


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Category: Featured, Label, Sales/Marketing

About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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