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Amazon Aims To Compete With iTunes

January 21, 2013/in Featured, Sales/Marketing /by Sarah Skates

imgresFor the first time Amazon.com is selling mp3s optimized specifically for iPhone and iPod touch, in an attempt to woo customers away from iTunes. The songs and albums can be purchased directly through web browsers on mobile devices at www.amazon.com/mp3.
Amazon offers over 22 million songs and over two million albums. Some of the store’s cost-saving deals include $5 albums, $0.69 songs, and free songs from up-and-coming artists.
Music purchases are automatically saved to customers’ Cloud Player libraries for no charge. Those songs can then be downloaded or played instantly from any iPhone, iPod touch, iPad, Kindle Fire, Android phone or tablet, Roku, Sonos home entertainment system, or web browser.
Amazon also offers personalized recommendations based on purchase history, best-seller lists and Amazon customer ratings.
 

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Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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