Spotify Aims To Increase Discovery

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• December 11, 2012

Members of Metallica share playlists on Spotify.

Spotify is rolling out music discovery features in coming weeks. There will be new tabs labeled “Discover” and “Follow,” which will help listeners find new music by following the tastes of hit artists and other tastemakers. It will also offer songs, playlists, and performance videos based on users’ past listening habits. Visually, Ad Age reports the Discover section incorporates lots of images and videos in a Pinterest-inspired way.

In 2013, Spotify will begin adding marketers to the Discover section. Many big-name brands also have Spotify apps, which they promote on the site with ads.

The free version of the on-demand music service is ad-supported and has more than 15 million users. Globally there are about 5 million paying subscribers, including 1 million in the U.S. who pay either $4.99 or $9.99 a month for the ad-free version. More here.



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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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