Primetime ‘Nashville’: Full Season Orders

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• November 13, 2012

Juliette on Wednesday night's episode.

ABC has ordered a full season of freshman drama Nashville. The show was already confirmed for 13 episodes, and now nine more are on the books. Additionally, the network ordered an additional three episodes of Reba’s new comedy Malibu Country. 

Here’s what’s working in Nashville’s favor:

Ratings: It has had favorable overnight ratings, which have increased significantly once time-shift (DVR) ratings are factored in. On average during Wednesday’s 10 PM/ET hour, the show is No. 1 in its time period among the advertiser coveted group Adults 18-49. Overall for the season, Nashville ranks among the Top 3 new TV series in Adults 18-49 and Adults 18-34.

Upscale Audience: Advertisers love viewers with money to burn. Nashville pulls in 30% higher ratings among Adults 18-49 in homes with $100k+ annual income.

Music Income: Lionsgate Entertainment expects to make $1 million this year from music sales and a potential tour, according to London website C21, which reported on a conference call between Lionsgate execs and investors. The article also states viewers should expect big-name guest stars in upcoming episodes.

Here’s a sneak peak of the next two shows: In tomorrow night’s episode (11/14), “You’re Gonna Change (or I’m Gonna Leave),” Rayna seeks out hot producer “Liam McGuinnis” to update her sound, played by Michiel Huison of HBO’s Treme. Also, Juliette goes on a sham date with a squeaky-clean NFL quarterback as a PR move for her tarnished image, and Scarlett (hopefully) finally ditches Avery.

Next Wednesday’s (11/28) episode will introduce an arc with guest star Wyclef Jean as “Dominic King,” and Kimberly Williams-Paisley will continue her role as “Peggy.” Also, be on the lookout for appearances by songwriter/The Cadillac Black’s Jaren Johnston as a guitar player, and former Paramore member Jason Bynum. In the episode titled “Lovesick Blues,” Teddy will be forced to come clean about his illegal dealings with Peggy.



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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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