Southern Ground Artists Solidifies Radio Team

Zac Brown’s label, Southern Ground Artists (SGA), has hired in-house radio promotions executives Neda Tobin (Southeast) and Paul Williams (Northeast). They join the existing staff, which includes Mara Sidweber (West Coast, Southwest) and Chuck Swaney (Midwest, Southwest), and will work out of SGA’s new Music Row offices in Nashville. Jeff Solima, a long-standing member of Zac Brown Band’s radio team, will continue to consult for Zac Brown Band.

The team will principally focus on radio for Zac Brown Band, building on the momentum that has earned the band nine consecutive No. 1 radio singles. The radio team will also work with Southern Ground Artists’ Blackberry Smoke and Sonia Leigh.

Neda Tobin (Southeast) most recently worked for Tim McGraw and Faith Hill out of the Red Light Management office. Prior to Red Light, she spent eight years working the Southwest region for Lyric Street. Contact: neda@southerngroundartists.com, 214-417-7448.

Paul Williams (Northeast) relocated to Nashville seven years ago to work in radio marketing for Sony. The move to SGA reunites him with Sidweber, a former colleague from his time as Program Director at KPLX/Dallas. Contact: paul@southerngroundartists.com, 615-715-7884.

Mara Sidweber (West Coast, Southwest) has represented Zac Brown Band at radio since its first single, and first No. 1, “Chicken Fried” in June 2008. Contact: mara@southerngroundartists.com, 469-231-6302.

Chuck Swaney (Midwest, Southwest) was also a part of initial Bigger Picture/ZBB crew, before spending the past two and a half years at EMI and returning to the ZBB team in July. Contact: chuck@southerngroundartists.com, 248-202-4116.